HP and Starhub launches exclusive designer HP Mini
at Singapore Zoological Gardens [videos included] Bluetooth 6 Nov 2009
HP and StarHub Partner to Offer Consumers an Exclusive Designer Mini Experience
- Latest HP designer offering by Studio Tord Boontje to be offered exclusively
in Singapore by StarHub .
SINGAPORE, November 6, 2009 – Today, Hewlett-Packard (HP) and StarHub are
excited to jointly unveil the PC manufacturer’s latest designer offering – the
HP Mini by Studio Tord Boontje – at the Singapore Zoo, back to nature
where inspiration begins. The HP Mini by Studio Tord Boontje will be offered
exclusively in Singapore by StarHub. A portion of the proceeds from the sale of
each HP Mini by Studio Tord Boontje will go towards the conservation and
breeding efforts of an endangered animal in the Singapore Zoo.
The HP Mini by Studio Tord Boontje is the result of HP’s latest collaboration
with world-renowned Dutch industrial designer, Tord Boontje. Inspired by
‘harmony in nature’, the limited edition HP Mini by Studio Tord Boontje breaks
new ground with the industry’s first three-dimensional (3D) PC surface
technology – HP Imprint 3D. This technology brings a unique depth and effect to
Boontje’s pattern of flora and endangered animals that unravels onto the palm
rest and touchpad of the notebook.
Additionally, the HP Mini by Studio Tord Boontje is made with a mercury-free LED
backlit display panel, and packaged in recyclable materials printed with
Mr Tord Bontje
Serena Yong, general manager of HP Singapore, Personal Systems Group, said,
“Collaborating with Tord Boontje is a natural extension of HP’s strategy to
align with leading designers who have a unique point of view on design and
technology. This collaborative effort re-iterates HP’s design leadership in the
PC industry and speaks to today’s design-savvy and socially-conscious
Serena Yong, GM of HP Singapore
“We are excited to work hand-in-hand with our long-term partner, StarHub, to
present discerning consumers with this brand new designer experience. Together,
we offer an elevated personal computing experience based on a value proposition
reliability, performance and robust connectivity.”
Existing and new StarHub customers will be entitled to the following special
offers on the HP Mini by Studio Tord Boontje:
Iris Wee, Head of Marketing, StarHub
Offer 1: MaxOnline Offer
Sign up to the MaxOnline Premium Plus plans and get a 15% discount off the
monthly subscription fee (U.P. S$81.32), plus the limited edition HP Mini by
Studio Tord Boontje free. Subscribers are entitled to 12 Mbps Home Broadband,
1 Mbps Mobile Broadband and free home phone line.
Offer 2: MaxMobile Offer
Sign up for the MaxMobile Elite plan and get a 20% discount off the monthly
subscription fee (U.P. S$118.00). Subscribers receive the limited edition HP
by Studio Tord Boontje and a Huawei mobile broadband modem for free.
Offer 3: Exclusive Offer for Hub Club/Hubbing Pack Customers
Hub Club members and customers on the Home Hubbing Pack can purchase the
limited edition HP Mini by Studio Tord Boontje at a special price of S$699 (U.P.
S$899), without a StarHub contract.
"StarHub is committed to engaging our customers and promoting awareness of
animal and environment protection. So, we are certainly excited to offer a Mini
notebook designed with the nature in mind – the limited edition HP Mini by
Studio Tord Boontje – to our customers as part of our exciting line-up of
year-end festive goodies. Together with our fastest home and mobile broadband
offerings, our MaxOnline and MaxMobile customers get to enjoy a truly enhanced
online experience over this sleek and stylish designer notebook computer," said
Ms Iris Wee, Head of Marketing at StarHub. "At the same time, we are delighted
to partner HP in raising funds for the Singapore Zoo through the sale of the HP
Mini by Studio Tord Boontje. This demonstrates our continual efforts to develop
new initiatives that focus on environment and animal conservation awareness."
Taking the theme of ‘harmony in nature’ one step further, HP and StarHub have
collectively pledged to donate up to S$30,000 from the sale of the HP Mini by
Studio Tord Boontje to the Singapore Zoo. For every unit of the HP Mini by
Studio Tord Boontje purchased, HP and StarHub will jointly contribute S$10
towards the conservation and breeding efforts of an endangered animal in the
Singapore Zoo. Consumers can visit www.starhub.com/gogreen to vote for the
endangered animal of their choice.
“HP and StarHub jointly invite all socially-conscious consumers to join us in
aiding Singapore Zoo in their continuous efforts for wildlife conservation as we
raise funds through the sale of the HP Mini by Studio Tord Boontje,” said Serena
For more information on the HP Mini by Studio Tord Boontje exclusively with
StarHub, as well as the joint fund-raising effort in aid of endangered wildlife
at the Singapore Zoo, please visit