LG unevils
S-class UI phones at CommunicAsia 2009 LG-GM730, LG-GC900, LG-GD900 / Video demo
of Smartphone LG-GM730 OCWorkbench 8 May 2009
Press release
LG Unveils New S-Class
UI Phones at CommunicAsia 2009
New models
focus on meeting consumer needs in Convergence, Style and Entertainment
Singapore, June 16, 2009
- LG Electronics (LG), a global leader and technology innovator in mobile
communications, will introduce the company’s latest innovative handsets and
strategic direction for the year at CommunicAsia 2009 in Singapore taking place
from June 16-19.
The phones at center stage for LG this year all
include the company’s innovative new 3D S-Class User Interface, which debuted in
the LG ARENA (LG-KM900) earlier this year. The LG ARENA is a fully loaded
multimedia phone that offers an audio and video experience far more advanced
than other similar devices. LG sold more than 300,000 ARENA handsets within just
four weeks of its February debut at Mobile World Congress 2009, a testament to
its appeal.
LG will launch a series of new S-Class UI phones
in categories covering Convergence, Style and Entertainment. These include the
LG-GM730 smartphone, the world’s first transparent LG-GD900 Crystal and the full
touchscreen 8 megapixel Viewty Smart (LG-GC900) camera phone.
The LG-GM730 is LG’s new flagship
smartphone, which is the result of a strategic partnership with Microsoft. The
combination of the Microsoft’s Windows Mobile 6.1 with LG’s S-Class User
Interface provides easier access to the powerful smartphone’s myriad features
including easy to use e-mail and organization tools. The slim, 11.9 mm LG-GM730
is the first of several smartphones that LG will release in Asia this year.
The LG-GD900 Crystal is the world’s first
transparent phone and also the first to use LG’s next generation touch
technology. Its fully transparent Crystal Touchpad appears at first to be just
an alphanumeric keypad but it actually doubles as a touchpad. It can be used
exactly like the trackpad on a laptop computer but also recognizes handwriting,
responds to multi-touch commands and offers a new way of navigation called
Gesture Command. Using Gesture Command, users can switch instantly among
applications by simply drawing one of 12 easy symbols on the Crystal Touchpad.
Visitors to CommunicAsia 2009 will be able to experience the magic of Gesture
Command via a large LG-GD900 Crystal replica at the LG booth.
One of the most talked about phones this year has
been the Viewty Smart (LG-GC900). This phone follows in the footsteps of the
original Viewty (LG-KU990), a 5 megapixel camera phone that sold more than seven
million units. The new model features an 8 megapixel sensor and Intelligent Shot
Mode that makes it easy to take great pictures by automatically analyzing scenes
and adjusting camera settings accordingly. This type of technology is rare on
even high-end standalone digital cameras. LG has specially tailored its S-Class
User Interface to make using the new Viewty Smart as easy and intuitive as
possible.
“The new handsets LG will be showcasing at
CommunicAsia 2009 are each designed to meet customer needs in different ways but
all share our easy-to-use 3D S-Class User Interface,” said Dr. Skott Ahn,
President and CEO of LG Electronics Mobile Communications Company. “These
top-of-the-line phones, like all of our devices, are based on insights from
consumers. Turning customers’ ideas into reality is what we do well at LG and
it’s emphasized in our theme at this event, ‘No Longer Just an Idea.’”
Other highlights at the show include several
company world’s firsts such as the eagerly-awaited 3G Touch Watch Phone
(LG-GD910) which LG publicly demonstrated at Mobile World Congress 2009. Making
its first appearance at the show will be the LG-GW550, a new smartphone equipped
with a QWERTY keypad and other advanced business-centric features. At the LG
booth there will also be a section showing LG’s eco-friendly initiatives
including a solar-powered handset and green packaging, which uses recycled
materials and soy-based inks. Another section will feature a number of handsets,
including the LG-GM200, LG-GB230, LG-GB106 and LG-GB110, with built-in FM radios
and speakers. These features, popular in some parts of Asia, allow people to
listen to the radio without headphones.
LG will demonstrate the world’s first handset
modem chip based on Long Term Evolution (LTE) technology. It is nearly 10 times
faster than the fastest 3G HSDPA handsets available today and LG will show how
this chip can be used to simultaneously download four HD-quality videos and play
them back in real-time.