Sony Ericsson adds two new stars
to its music phone line-up: the stunning W880i and the multi-talented W610i
W880i and W610i
Singapore – 6th February 2007 – Sony Ericsson today announces two new Walkman® phones, the W880i and W610i. Built on the success of hit models such as the W810i, these 2 phones are set to broaden the appeal of the Walkman® phone range, which has hit sales of 20 million phones to date. Complementing these 2 phones are a suite of music accessories designed to enhance the Walkman® phone music listening experience.
At just 9.4mm thin, the W880i is the slimmest Sony Ericsson phone yet and combines the full Walkman® phone experience with a device that fits easily into your pocket. The 1GB Memory Stick Micro™ (M2™) that is provided allows you to store up to 900 full length tracks*, whilst the host of innovative music applications (such as Walkman® Player 2.0 and Disc2Phone) makes it easy to transfer and search for music on your phone. All of this, plus a 2.0 megapixel camera, is packed into a UMTS phone that’s as slim as a standard CD case.
The W610i Walkman® phone is all about detail, whether it is detail in design that builds on the look of earlier Walkman® phones or the detailed combination of mobile music with a credible digital camera. The W610i stores up to 470 full-length music tracks* on the 512MB Memory Stick Micro™ (M2) provided, and offers the inventive TrackID™ powered by Gracenote Mobile MusicID . This feature lets the user record a clip of an unknown music track onto their phone, and immediately receives a notification of the track name, artist and album from the Gracenote® worldwide music database. Add to this a 2.0 megapixel camera with auto focus, and the W610i is a credible fusion of phone, music player and digital camera.
"Our Walkman phones have proven to be phenomenally attractive to our consumers – we have sold 20 million Walkman® phones since launch – and we are continuously developing the portfolio to extend their appeal," says Peter Ang, Director, Product Marketing, Sony Ericsson Asia Pacific. "The W880i and W610i prove how the Walkman® phone can appeal to different lifestyles – the W880i is a hi-specification device that looks every bit as good as it sounds. And the W610i Walkman® phone combines the best in both music player and digital camera, whilst first and foremost remaining a phone that’s intuitive and pleasurable to use."
The W880i represents a milestone in the Walkman® phone portfolio. Although without doubt one of the slimmest music phones available with a 1GB capacity, the true beauty of its design is seen in the brushed stainless steel finish and the stand-out colour variants; either Steel Silver or Flame Black.
Of course, the W880i is more than just good looks. The Disc2Phone music management software allows the user to transfer tracks easily and with no fuss from PC straight onto the phone. With Bluetooth Audio Streaming, all of that music can be enjoyed wirelessly on a Stereo Bluetooth Headset such as the HBH-DS970, or by streaming music directly to a home or car stereo (via the new Music Bluetooth™ Receiver MBR-100). Paramount to a music phone, all of this functionality has been introduced without having to compromise on battery life. The W880i delivers up to 18 hours of music listening time and features a Flight Mode which allows the phone to be switched-off in mobile-prohibited environments.
The W880i Walkman® phone is a UMTS 2100 GPRS 900/1800/1900 music phone and will be available in selected markets from Q1 2007.
The W610i Walkman® phone is a fully specified music phone that does not compromise on its digital camera offering. As well as the 2.0 megapixel camera with auto focus, video recording and playback, the W610i provides a horizontal camera menu – so that the user holds it as they would a regular camera when taking a picture – and a Picture blogging facility for uploading photos directly to a user’s online blog site. Where the music credentials are concerned, the W610i includes an RDS FM Radio to enliven the daily commute or workout at the gym. In fact, the only thing you will need to do with the W610i Walkman® phone is choosing between the two colour options; will it be Plush Orange or Satin Black?
The W610i Walkman® phone is an EDGE 850/900/1800/1900 music camera phone and will be available in selected markets from Q2 2007.
The Perfect Musical Accompaniments
Sony Ericsson also announces 2 new music accessories that make your Walkman® phone a complete music listening centre. Users can listen to music on their phone in hi-fi sound quality with the Bluetooth™ Music Receiver MBR-100. This discreet accessory streams music via Bluetooth™ from the user’s phone straight to a home or car stereo, using the phone as a remote control to alter the volume or skip through tracks. The standard 3.5mm input or RCA cable provided fits most home or car hi-fi systems. The MBR-100 was announced in January 2007 and will be available from Q1 2007.
Of course, if a user wishes to share their tunes, no matter where they are, they can do this with the Portable Speakers MPS-70. Light on power as well as weight, these compact speakers plug into the phone, contain an FM antenna for improved radio reception and will also run on the phone’s battery. Tuned for Sony Ericsson phones, the MPS-70 delivers great sound and, with a design that’s a true match for Walkman® phones, no one will want to leave home without them. Available from Q2 2007.
W880i and W610i at a glance:
* Subject to preloaded phone content. Number of songs based on the assumption that songs are in eAAC+ format (approximately 1MB per song).
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