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Sony Ericsson launches
5 phones at launch event held at Red Dot Museum
Bluetooth 17 Jun 2009
Introduction
Sony Ericsson showcases communication
entertainment focus with new phones, bundled
with extensive content for Asia Pacific(1)
consumers
Sony Ericsson reinforces its position as the Communication Entertainment Brand
with new phones fusing the best in hardware and content to deliver unlimited
entertainment opportunities for consumers.
Singapore, June 17, 2009 – Sony Ericsson today announced its Asia Pacific
strategy for Entertainment Unlimited, the next phase of its Communication
Entertainment strategy, with new mobile devices that blend the best in imaging,
music, videos and gaming. Bringing together rich content and best in class
integrated entertainment experiences, Sony Ericsson is removing communication
barriers for consumers and elevating the entertainment experience.
“The fusion of Sony Ericsson communication technology and entertainment will
deliver the ultimate user experience for consumers in Asia Pacific,” said Mr
Hirokazu Ishizuka, Corporate Vice President, Head of Asia Pacific Region at Sony
Ericsson.
“Offering consumers a broad portfolio of content, from the latest movies, music
and games is made possible for the first time in the industry through our
strategic partnership with Sony Pictures and Sony Music. Our consumer
proposition of Entertainment Unlimited truly delivers unlimited opportunities
for consumers to share their experiences through entertainment.”
Available at the showcase are Satio, Aino and Yari providing a preview of the
new mobile phone technology that will be available to consumers starting in Q4
2009:
Satio - Visual Communication Like Never Before!: Promises the ultimate
multimedia experience with a 12.1 megapixel phone, a 3.5 inch, crystal clear
16:9 widescreen format screen and ninth High Definition (nHD) gaming. As the
first Sony Ericsson phones to offer nHD gaming, Satio offers users the best in
mobile High Definition TV
experience.
Satio also provides access to all your media in one place – just tap directly
into your favourite features with the five standby panels and you’re ready to
go. Exclusive for Asia Pacific consumers is the extensive content library where
consumers can download games, movies, music videos and the latest tracks. Every
purchase of Satio is jam-packed with entertainment that includes:
the ever-popular Asphalt Road and Prince of Persia games available in nHD
format, the first nHD games on a Sony Ericsson phone
a choice of three movie titles from a selection of many, including Angels &
Demons, Made of Honor, You Don’t Mess With the Zohan and Quarantine
a choice of three music videos from a library of up to 300, including the
latest from well known artists like Kelly Clarkson, Kasabian, Kings of Leon,
Britney Spears, Wong Leehom, Rainie Young and Alan Kuo
Aino – Sound and Vision Set Free!: Consumers can look forward to accessing media
content on Aino anywhere, anytime using Remote Play with PLAYSTATION®3. This is
made possible via a local network between PLAYSTATION®3 and Aino in their homes
or via the internet from anywhere in the world.
Equally exciting is Media Home, an application on Aino that pulls media content
from Media Go™ on your PC over Wi-Fi™ to your phone automatically. Users just
need to insert their Aino in its charging stand and it automatically
synchronizes with all the latest media content on their PC.
Exclusive for Asia Pacific consumers is the extensive content library available
for download. Every purchase of Aino is jam-packed with entertainment that
includes:
a choice of three movie titles from a selection of many, including Angels &
Demons, Made of Honor, You Don’t Mess With the Zohan and Quarantine
a choice of three music videos from a library of up to 300, including the
latest from well known artists like Kelly Clarkson, Kasabian, Kings of Leon,
Britney Spears, Wong Leehom, Rainie Young and Alan Kuo Yari – Twist, Tilt, Turn,
Smash: The first mobile phone with gesture gaming outside of the Japanese
market, Yari promises endless hours of fun whether you are exercising your way
to be a fitness buff, or training to be the next tennis star!
It’s the ultimate phone for mobile fun, whether it’s gaming or multimedia action
with its five megapixel camera and media player.
Exclusive for Asia Pacific consumers, the choice of three games to download from
a database of up to 100, which includes gesture gaming and motion gaming amongst
others.
Sony Ericsson’s wide range of content that spans audio, visual, gaming and
applications is made possible through its strong partnership with content
providers such as Sony Pictures, Sony Music and Gameloft.
“We are delighted to be one of Sony Ericsson’s partners, and believe that their
Entertainment Unlimited proposition is a great way to put the power of mobile
entertainment in the hands of consumers,” said Rosemary Tan, executive director,
digital, Asia, Sony Pictures Television.
"Our partnership with Sony Ericsson continues to bring new music to consumers
instantly,” said Kelly Chew, senior vice president, marketing, Asia of Sony
Music. "Music is a daily companion to most people and we are constantly
exploring new ways of making our music accessible to consumers and in the
process increase the entertainment quotient for them.”
Cyril, winner of the prestigious “Olympics of Magic” award for Grand Illusion
Category given by Federation Internationale des Societies and internationally
recognized as the world’s first “Cyber-Magician” for becoming the most
downloaded illusionist on the internet, was featured at the regional media
event.
“In partnering with Sony Ericsson, I’m able to personify the entertainment brand
attributes of Sony Ericsson through my unique brand of storytelling that
entertains and captivates audiences across the region,” said Cyril,
internationally acclaimed illusionist.
“Our work with Cyril allows us to elevate and bring the entertainment experience
to life for our consumers in Asia Pacific,” added Ishizuka.
Cyril will be appearing in his international debut TV Special on AXN Asia, which
is set to hit screens across the region from November onwards.
The TV Special on AXN will see Sony Ericsson using the program as a platform for
launching its Entertainment Unlimited campaign in the region, and using the
magic of the program and its products to bring together millions of viewers from
all walks of life in Asia including underprivileged children. Sony Ericsson is
the main sponsor of the show.
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