Introduction

Sony Singapore debuts its first ever Full HD 3D TV BRAVIA for the home with the LX900 Series. Featuring 3D integrated technology, Motionflow PRO 200Hz, LED Backlight technology and built-in Wi-Fi access, the BRAVIA LX900 provides the next generation of home entertainment, perfect for uncompromising AV enthusiasts.

The BRAVIA LX900 is powered by Sony’s revolutionary 3D Integrated technology. This combines a 3D Sync Transmitter, frame-sequential display and high frame rate Motionflow 200Hz technology at a specific signal processing speed to reproduce Full HD resolution 3D images. To ensure users fully enjoy 3D viewing on the BRAVIA LX900, the 3D TV also comes bundled with two sets of active shutter glasses that are synchronized with the images shown on the display. Additional active shutter glasses can be purchased separately.
 

Sony also brings out a new design for its home entertainment collection in 2010. The BRAVIA LX900’s screen flows seamlessly into its bezel in a frameless design, offering viewers an engaging new cinematic experience.

The new Sony BRAVIA also comes prebuilt with the Widgets and WiFI connectivity. You can now check out your latest weather from the widget and playback youtube video without leaving your screen.

The new 3D BRAVIA LX900 will be available in Singapore in Summer 2010.

In addition to the 3D BRAVIA LX900, Sony also launches 3 new BRAVIA series - NX, EX and BX


BRAVIA NX: The new experience TV
An attractive accessory to any room, the BRAVIA NX series exudes excellence in form and function. Surrounded by sleek brushed aluminum, the sleek glass screen is set perfectly flush with the frame to accentuate the luxurious and meticulous nature of its construction.

Further, combining the prowess of the Internet and TV broadcasts, the BRAVIA NX series is a web-savvy AV enthusiast’s dream-come-true. With built-in Wi-Fi, the BRAVIA NX series offers users the experience of seamlessly streaming a variety of on-demand web content through BRAVIA Internet Video, changing the way they now experience TV broadcast programs. In addition, BRAVIA Internet Widgets lets users keep in touch with the world with configurable and customizable add–ons that allow access to for example news, sports and weather information as well as popular social networking sites.

Equipped with Full HD resolution, BRAVIA Engine 3 image processor and Motionflow technology of up to 200Hz , the BRAVIA NX series allows users to enjoy their favorite shows off the Internet and cable TV, in smoother, full high definition glory. Furthermore, the Motionflow technology feature is enhanced with Image Blur Reduction to provide sharper, brilliant looking images.

BRAVIA EX: Essential TV with high picture quality and energy-saving features

The BRAVIA EX series sports energy-saving features such as Ambient Sensor, LED backlight , and advanced Presence Sensor technologies , minimizing power consumption without compromising on picture quality. The Ambient Sensor will automatically adjust the picture brightness according to the amount of ambient light in the viewing environment, to lower power consumption. Similarly, the Presence Sensor will automatically turn off the picture when the sensor does not detect the viewer in front of the TV.

Big on performance, the BRAVIA EX series also features Full HD, BRAVIA Engine 3 and Motionflow 100Hz technologies for smooth, sharp images with fine resolution detail. Users will also be able to enjoy on-demand Internet content streaming with an optional USB wireless
LAN adaptor .

BRAVIA BX: The affordable yet feature-packed TV

For users who appreciate the BRAVIA TV’s stylish design and are looking for basic features, the BRAVIA BX series is the ideal choice. Like the other new BRAVIA series, the BRAVIA BX TVs feature monolithic design and adds a stylish touch to every living room. It also offers Full HD resolution, BRAVIA Engine 3 imaging processor and fuss-free connectivity to other devices.

The BRAVIA EX400, BRAVIA EX300 and BRAVIA BX series are now available at all Sony authorized retailers. Suggested retail pricing are as follows:

Model: Suggested retail prices (inclusive of GST)
KLV-32EX300 S$699
KDL-40EX400 S$1,299
KDL-32EX400 S$799
KDL-40EX500 S$1,649
KDL-32EX500 S$999
KLV-40BX400 S$1,099
KLV-32BX300 S$599

The scheduled availability and suggested retail pricing of the new BRAVIA NX series and the other models in the BRAVIA EX series below:
Model: Scheduled/launch dates:
NX800 March 2010
NX700 March 2010
EX700 March 2010
EX600 April 2010
 

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