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Sony Ericsson Media Event "EVOLVE, ENGAGE, EXCITE"
Bluetooth 10 Mar 2010

Sony Ericsson

 


    

Sony Ericsson has been remapping its strategies for 2010 after its flagship products Satio were bugged with problems in 2009. At the Asia Pacific launch event with theme "EVOLVE, ENGAGE, EXCITE" tells us that Sony Ericsson is still evolving, engaging and give end users excitement over their launched products year after year.

Mr Hirokazu Ishizuka, Corporate Vice President Head of Asia Pacific Region reiterates their UX (eXperience) in engaging the users for its new series of phone. They will excite the users with exclusive contents with their partnership with MTV. MTV will provide exclusive contents for the Xperia X10 and they have more partnerships with other content providers in the months to come.

Sony Ericsson will also focus on digital marketing campaign and that includes Digital FIFA activation that takes Asian kids to FIFA world cup as Flag Bearers and Best Asian Blogger Voting on FIFA World Cup reporting in South Africa, in real time.

On top of that, Sony Ericsson will also be using Digital brand Ambassadors to promote their products. Today, Sony Ericsson announces the Digital Dance Contest where users can video shoot, upload and judged by public and the digital brand ambassadors.

Sony Ericsson also took the opportunity to introduce their Digital brand ambassadors, the popular Korean group 'The Wonder Girls'.

Here is a video showing the The Wonder Girls.

Maurice van Tholen, Head of Customer Portfoilo Management Asia also shares with the regional media the Media Scape and TimeScape feature on the Sony Ericsson X10.

At the product demonstration area, media were given a chance to hands on the 5 handsets. Xperia X10, Xperia X10 mini, Xperia X10 mini pro, Vivaz and Vivaz Pro. The Aspen, Elm and Hazel were also on display.

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